About
Lorrayne Ribeiro
Also known as Lorrayne Peri
I have never been particularly good at staying in one lane.
I trained as an engineer in Brazil, which probably explains why I still want to understand how everything works before I can leave it alone.
But life took me considerably further than engineering.
I've built in construction, consumer businesses and artificial intelligence. I've lived across continents, written a novel, become a mother, survived cancer in my twenties, built companies, closed chapters, started again — and developed an increasingly inconvenient habit of turning curiosity into work.
Female Reserve is the latest consequence of that.
Engineering
I started by building things you could touch.
My first world was engineering, construction and real estate.
I trained in Production Engineering and spent the early part of my career around construction sites, operations, schedules, budgets and the complicated reality of turning something drawn on paper into something that actually stands.
Engineering stayed with me long after I stopped working exclusively as an engineer. Not because I think every problem can be engineered. Because it taught me to look for what connects the parts.
International life
Then life got considerably less linear.
Work took me across industries and across continents.
I've lived and worked across Latin America, North America, Europe and Asia — enough time between cultures to become suspicious of the idea that there is only one correct way to build a company, raise a family, define success or live a life.
I think that movement changed me as much as any job did.
The body became personal early
I had breast cancer in my twenties.
It happened long before Female Reserve and long before I imagined I would ever build anything in women's health.
I don't think every difficult experience needs to become an origin story. This one isn't.
But it gave me an unusually early understanding of how quickly the body can move from something you simply inhabit to something you need to understand.
Female Reserve
Years later, I went down another rabbit hole.
Hormones led to ovarian aging. Ovarian aging led to bone. Bone led to muscle. Muscle led to metabolism.
And before long I had dozens of papers open and one question I couldn't shake:
Why were we talking about the female body in departments when the biology was so obviously connected?
That question became Female Reserve. I didn't arrive at women's health through a conventional path. I arrived there through curiosity, engineering and the increasingly strong feeling that we were looking at pieces of something that needed to be understood as a whole.
Life
And there is a whole life around the work.
I love building companies. I can also spend an unreasonable amount of time thinking about a chair.
I'm interested in strength, clothes, architecture, skin, books, food, hotels, technology, beautiful spaces, motherhood and getting dressed for dinner.
For a long time, women were taught that seriousness required editing most of this out. I don't think it does.
The woman building the company is also the woman living the life around it. I'm interested in both.
And then there's fiction
Under the name Lorrayne Peri, I wrote PULSE, a contemporary romantic suspense novel set in the world of technology.
Fiction uses a completely different part of my brain. I think that's why I like it.